What this engagement covers
GA4, Tag Manager, server-side tracking and dashboards you can defend in a board meeting. We start by understanding the constraint you are actually trying to remove — not the feature list, the constraint — and design the smallest thing that removes it.
A typical analytics & tracking setup engagement starts with a short discovery, then moves into delivery in two-week cycles with a working result at the end of each. You get a written scope before work starts and an estimate with its assumptions listed.
What you get
- A written scope with what is included, what is explicitly out, and the risks we have identified.
- Visible progress every two weeks — a demo, a report or a live change you can check.
- Tracking you can trust, verified before any budget or effort is spent.
- Ownership stays with you — accounts, code and data in your name from day one.
- A support window after launch for what only shows up with real users.
How we work in software & ai
When marketing hits the limits of off-the-shelf tools: custom software, apps, integrations and applied AI built by the same team that runs your growth.
We would rather talk you out of something in week one than build it and watch it go unused. That conversation is part of the service.
Common questions
How long does this usually take?
Most engagements of this type run six to fourteen weeks depending on scope. Discovery takes one to two weeks and produces the estimate for everything after it.
Can you work with our existing team?
Yes — much of our work is alongside an in-house team. We agree ownership, review process and reporting up front.
What do you need from us to start?
One decision-maker who can answer questions within a day, access to the relevant accounts or systems, and any existing documentation — however rough.
Who owns the work?
You do. Accounts, code, content and data stay in your name.