Local search for a multi-branch service business

The problem

Every branch had a half-finished Google Business Profile, inconsistent contact details across directories, and a single shared contact page — so search engines could not tell the branches apart.

What we did

We built a proper location page per branch with unique content, service areas and embedded directions, cleaned up citations so the details matched everywhere, and set up a review request workflow the branch managers could run themselves.

Outcome

• Each branch became findable for its own area instead of cannibalising the others
• Review volume grew through a process staff actually follow
• Direction requests and calls tracked per location for the first time

Stack & channels